- The Marketing Research and Analysis program is designed to deliver the technology-related skills in digital marketing communications and marketing analytics by emphasizing data analysis and the interpretation of data.
- Take the Graduate Management Admission Test (GMAT) and have the scores submitted to the Master of Science in Marketing Research program. The test must be taken within the time frame specified by GMAT. For students with a science or social science background, the GRE may be substituted. Have some marketing or research experience.
This is a 100% online program and will be open every semester for entrance. Applications will be open for Fall 2019. This 30-Hour Master's in Marketing Research and Analytics program focuses on both quantitative and qualitative methods and their application in a marketing context.
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M.S. in Marketing, a STEM Designated Program
The Future of Business Is Yours
Effective marketing in today’s dynamic and digitally driven marketplace requires sophisticated strategic thinking that creatively matches a firm’s unique capabilities with profitable market opportunities based upon solid analysis of market data and coordinated implementation of product, pricing, distribution and promotion policies.
The STEM-designated M.S. in marketing (MSM) degree program focuses on rigorous development of these competencies to prepare current and aspiring marketing professionals to play leading roles in the field of marketing. The program consists of required foundation and marketing core courses, selective courses, as well as general elective courses, for a total of 30 credit hours. Experiential learning through career exploration trips and guest lectures delivered by prominent speakers complement classroom learning.
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Most, if not all, M.S. students are eligible for merit-based scholarships.
Syracuse University has an international reputation for excellence as a private research university and allows you to tailor your studies to align with your specific career interests. Located in close proximity to New York City, you can expand your learning with real-world experiences in one of the world’s major cities.
The Whitman School is accredited by the AACSB. Syracuse University is accredited by the Middle States Commission on Higher Education.
Free Download Program Marketing Research Graduate Programs For Beginners
Whitman MSM by the Numbers (5 year average)
Average GMAT: 627
42% Male
58% Female